The Work
Learn how to build PR kits like these.
A look inside some of the mailers, PR kits, and custom packaging we've designed and produced for real brands.
The Ultimate Guide to Custom Packaging & Mailers — 9 modules of real industry knowledge from someone who has spent 10 years and 10,000 hours inside the manufacturing process.
The PR Kit Planning Checklist walks you through every decision point from first brief to final shipment — the same process used on real campaigns for some of the world's most recognizable brands. It's free, it's practical, and it will save you from the mistakes most people don't see coming.
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A look inside some of the mailers, PR kits, and custom packaging we've designed and produced for real brands.
9 modules of real, practical, behind-the-scenes knowledge built from 10 years and 10,000 hours inside the packaging manufacturing process. Not theory. Not fluff. The actual systems, language, and decisions that separate great packaging from expensive mistakes.
Box types, structures, material formats, turned-edge construction, and what actually makes packaging feel premium or cheap.
Paper weights, board materials, grain direction, surface coatings, specialty papers, and how ply and mounting influence performance.
Printing methods, full-flood printing, color systems, specialty finishes, white ink, and how lamination impacts durability.
Corrugated flute types, Kemi liners, direct print vs litho-lam, when corrugate is the right choice, and sustainability.
What a dieline is, how bleeds, trims, folds, and glue flaps work, where to place barcodes, and how to review a dieline correctly.
Sheet sizing, layout efficiency, cost impact, custom sizing decisions, and the pricing implications of non-standard formats.
Packaging formats and cost differences, minimum order constraints, domestic vs overseas production, and timeline tradeoffs.
How to request and compare quotes, identify risks, communicate expectations, and protect yourself when things go wrong.
The exact tools, vendors, and workflows used across design, production, and logistics on real projects at every scale.
Step-by-step walkthrough of Pacdora — how to create dielines that work in real production and communicate clearly with vendors.
What custom packaging actually costs, how to budget realistically, and how to decide when to DIY vs hire an expert.
A curated set of tools, vendors, templates, and references — the exact resources used on real campaigns, with partner discounts.
Everything you need to design, produce, and manage custom packaging like a professional. Instant access. Self-paced. Yours to keep.
Enroll Now — $497Start free with the community, go deeper with the full course,
or get hands-on help with a private session.
I built this course because after a decade in this industry, I realized how much of what I know is invisible to most people, and how expensive that invisibility can be.
Over the last ten years I've worked with some of the world's most recognizable brands. I've designed and produced packaging for global launches, gifted celebrities, and built mailers, PR kits, and influencer boxes at every scale. Somewhere along the way I crossed the 10,000-hour mark. Not just designing packaging, but learning how it actually gets made, what goes wrong, and how to fix it.
What I kept seeing was this: people had beautiful ideas, but no roadmap. And guessing in manufacturing is expensive. So I built this course to change that.
Sometimes you need more than a course. If you're mid-project, evaluating vendors, reviewing a quote, or just want someone with real industry experience to look at what you're working on — book a private session.
Each session is focused, practical, and specific to your project. Come with your questions, your quotes, your dielines, or your budget — and leave with clarity and a clear next step.
Book a SessionStart free with the checklist. Join the community to connect with others. Or go all in with the full course. Whatever step you take today is one less expensive mistake tomorrow.